Small Copy Big Picture

I'm a firm believer that a good advertisement doesn't necessarily have to carry a headline. Likewise a picture. Both the headline and picture must work together to trigger the most emotive stimulus. To be provocative, often Less is Best. The greatest challenge for any copywriter is to express an idea without words.








I'd like to think I'm one of the better copywriters Malaysia has ever produced. It's not a fact, just a suspicion. I just love to write. Writing is my only outlet for the ideas which just won't stop coming.