A Malaysian Campaign, used Worldwide
The insight:
- Middlesex University, London has 25,000 students on campus.
- Over 100 languages are spoken.
- 15% of students are from other countries.
- A top university for the arts - performing arts, art & design, theatre management.
- Famous for their work-based learning approach, this holistic culture of Middlesex University is accepted as a core value of the brand.
The board of directors knew this very well although they never crystalised this thought in a sentence. So I did it for them in a few words: FIND YOURSELF IN LONDON. This tagline is now used worldwide by Middlesex University.
The Ads:
- No budget
- Use striking first liner as a headline which compels reading.
- Use of classic book section head as visual idea.
- Middlesex University, London has 25,000 students on campus.
- Over 100 languages are spoken.
- 15% of students are from other countries.
- A top university for the arts - performing arts, art & design, theatre management.
- Famous for their work-based learning approach, this holistic culture of Middlesex University is accepted as a core value of the brand.
The board of directors knew this very well although they never crystalised this thought in a sentence. So I did it for them in a few words: FIND YOURSELF IN LONDON. This tagline is now used worldwide by Middlesex University.
The Ads:
- No budget
- Use striking first liner as a headline which compels reading.
- Use of classic book section head as visual idea.
posted by MAGICMAKERS, AD AGENCY at 10:49 am
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